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Daimler-Chrysler : What Went Wrong
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A 15 page paper. In 1998, Daimler-Benz merged with Chrysler. This paper discusses the cross-cultural issues that inhibited the success of this merger. The culture of each country is discussed along with governance and the different management styles practiced in each country. Hofstede’s cultural dimensions is the conceptual framework used to analyze the situation. Recommendations for what the company should have done are provided. 1 graphic is included. Bibliography lists 9 sources.
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Pages:
15
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Filename:ME12_PGdmch10.rtf |
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Paper Title:
Daimler-Chrysler : What Went Wrong
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