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Dannon Harvard Case
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Consumer Behavior Articles research papers
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A 7 page paper that discusses one of Dannon’s social responsibility events, their partnership with the National Breast Cancer Foundation. This essay discusses the campaign, the parent company, and how Dannon communicated this CSR event. It also comments on how publicizing CSR programs can backfire. Bibliography lists 7 sources. PGR704225.doc
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Pages:
7
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Filename:ME12_PGR704225.doc |
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Paper Title:
Dannon Harvard Case
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