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Database Use at Penske
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A 3 page paper discussing Penske’s use of Microsoft Access with customer relationship management (CRM) applications, specifically as it applies to the sales management function. At present, Penske makes only minimal use of the CRM application, and greater, more efficient use of that function can benefit both Penske and its customers. Penske has the ability to increase its bottom line, but it cannot do so at the expense of any customer. Expanding use of the CRM application provides a means provides a means of better serving the customer. Bibliography lists 3 sources.
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Pages:
3
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Filename:CC6_KSitDbPenske.rtf |
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Paper Title:
Database Use at Penske
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