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DeBeers Advertising Weighed Against Basic Principles
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An 8 page paper evaluating the reasons for the success of the diamond marketer's advertising. An examination of 20 years of De Beers advertising yields practical lessons in the astute application of classic advertising principles that so frequently appear to have been forgotten in much of today's advertising efforts. The company advertises with dignity and consistency of purpose, providing potential customers with real educational service rather than just one more example of advertising 'hype.' Bibliography lists 6 sources.
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Pages:
8
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Filename:CC6_KSdeBeer.rtf |
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Paper Title:
DeBeers Advertising Weighed Against Basic Principles
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