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Determining a Future Strategy for Ryanair; Concept Paper
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This 40 page paper is a dissertation proposal to examine the position of the Irish low cost airline Ryanair and to develop a future strategy for the way it can increase market share and revenue in the long term. The paper gives an introduction, outlines the problem, presents a literature overview and a methodology with a length section on the way sampling will take place focusing on the use of the internet for the sample population. The paper is then followed by an annotated bibliography. The bibliography cites 20 sources.
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Pages:
40
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Filename:TS14_TEsampleryancon.rtf |
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Paper Title:
Determining a Future Strategy for Ryanair; Concept Paper
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