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Determining an Intentional Branding Strategy for Sony
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This 24 page paper looks at how Sony can develop an international branding strategy. The paper starts by looking at the firm and then considers relevant marketing and branding theory. The culture and operations of the firm are considered in the way that the marketing and branding theory is applied to develop a suitable brand approach. The bibliography cites 17 sources.
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Pages:
24
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Filename:TS14_TEsonymark.rtf |
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Paper Title:
Determining an Intentional Branding Strategy for Sony
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