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Developing A New Branding Strategy for A Fashion Firm
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Consumer Behavior Articles research papers
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
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Pages:
17
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Filename:TS14_TEfashbrand.rtf |
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Paper Title:
Developing A New Branding Strategy for A Fashion Firm
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