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Developing a Marketing a Plan for a Fruit Juice Bar
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Business Marketing Case Study research papers
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This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
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Pages:
23
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Filename:TS14_TEzumo01.rtf |
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Paper Title:
Developing a Marketing a Plan for a Fruit Juice Bar
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