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Development of a Corporate Identity Kit for a New Hotel in Singapore
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Business Marketing Case Study research papers
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This 8 page paper considers the fictitious opening of a new Hotel in Singapore under the Golden Tulip Hotel group brand. Utilizing existing company branding the paper presents a proposal for the way in which the specific hotel will be able to develop its own corporate identity, and discusses the design of the corporate identity kit. The first part of the paper considers the adaptation of the corporate logo, including the importance of design in terms of color, font and image. The larger, second part of the paper discusses the way in which this will be applied throughout the different communication tools. The bibliography cites 3 sources.
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Pages:
8
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Filename:TS14_TEgoldenhot.doc |
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Paper Title:
Development of a Corporate Identity Kit for a New Hotel in Singapore
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