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Diet Pepsi; Position, Research and New Marketing Campaign This
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4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEdietPmark.rtf |
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Paper Title:
Diet Pepsi; Position, Research and New Marketing Campaign This
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