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Different in Target Market Perception of Levi Jean in London and Hong Kong
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This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
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Pages:
25
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Filename:TS14_TElevimarket.rtf |
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Paper Title:
Different in Target Market Perception of Levi Jean in London and Hong Kong
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