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Direct Advertising and Soccer in North Texas
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This 5 page report discusses a hypothetical direct mail campaign for the introduction of a professional soccer team in the North Texas market. Of the potential options for such a campaign, the writer presents three which will best serve the needs and budget of the team owners and promoters who want to fully capitalize on the actual event that surrounds the playing of the game, particularly in its inaugural season. They intend to use this campaign to generate excitement and anticipation for the team's arrival, as well as selling season ticket packages. Bibliography lists 4 sources.
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Pages:
5
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Filename:D0_BWsocrad.wps |
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Paper Title:
Direct Advertising and Soccer in North Texas
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