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Direct-To-Consumer v. Public Health Advertising
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Essays on Advertising research papers
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A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.
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Pages:
9
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Filename:D0_khdtcpha.rtf |
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Paper Title:
Direct-To-Consumer v. Public Health Advertising
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