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Distribution Channel Choice; A Case Study
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Term Papers on Applied Operations Management research papers
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This 8 page paper consider the case of a company that has to choose a distribution channel for a new product. The writer considers each channels and then uses weighted scoring to help make the decision, channels discussed include the existing network, a new distribution, making an acquisition and mail order.
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Pages:
8
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Filename:TS14_TEdischo.rtf |
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Paper Title:
Distribution Channel Choice; A Case Study
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