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Do Firms Undertaking Branding To Support Premium Prices?
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This 7 page paper looks at the benefits that firms gain from branding strategies, how they fit in with corporate strategies and considers the argument that the principle aim of branding is to enable the firm to charge a higher price than for a non branded item or service. The bibliography cites 14 sources.
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Pages:
7
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Filename:TS14_TEbrprice.rtf |
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Paper Title:
Do Firms Undertaking Branding To Support Premium Prices?
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