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Do Pure Play Internet Banks Create Value?
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This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. The paper presents a full dissertation style paper, with an introduction and objectives followed by an in-depth literature review. The literature review examines the role of the banks, examines the way that they compete and the importance and place of internet banking in the banking industry. The potential ways that pure play internet banks may add value studied from a theoretical perspective. After a section on methodology primary research using questionnaires is then simulated; assessing the perspective of internet banking using a sample made up of customers of the HBSC subsidiary; First Direct. The results are presented and then discussed. The bibliography cites 43 sources.
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Pages:
58
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Filename:TS14_TEPureint.rtf |
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Paper Title:
Do Pure Play Internet Banks Create Value?
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