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Dyadic Exchange and Consumer Behavior
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This 5 page report
discusses the communication exchange of one-on-one that is
referred to as “dyadic” and how it relates to consumer behavior
and marketing. What friends tell friends about any particular
item or service results in an impact on the support and
objectivity of those providing the product or service. Marketing
departments, advertising agencies, and public relations
practitioners all want to know how dyadic exchange occurs so that
they can take full advantage of what they know to be an effective
channel of communication. Bibliography lists 4 sources.
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Pages:
5
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Filename:D0_BWdyadic.rtf |
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Paper Title:
Dyadic Exchange and Consumer Behavior
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