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Dyson Distribution Strategy in the US
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International Business Essay research papers
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This 5 page paper looks at the way that Dyson are entering the US market, using major mass market retail chains such as Best Buy and Electric City, discussing whether or not the is a good distribution strategy for a firm that is seeking to passion itself an the premium segment of the market. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEdysondis.rtf |
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Paper Title:
Dyson Distribution Strategy in the US
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