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E-Commerce and CRM

 
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E-Commerce and CRM

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This 10 page paper looks a fictitious case study and answers questions regarding the implementation of an e-commerce and customer relationship management (CRM) strategy. The paper considers the benefits of e-commerce, the requirements for e-commerce and CRM to be successful and what type of system would be able to provide an holistic solution. The bibliography cites 11 sources.
Pages: 10
Filename:TS14_TEecocrm.rtf
Paper Title: E-Commerce and CRM
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