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E-Commerce in Europe
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International Business Essay research papers
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An 11 page paper examining the current state of e-commerce
among European websites, making suggestions for strategies for US-based companies
launching European versions of sites designed for retail trade. E-commerce has not yet
become at all common in Europe, but it appears that the reason has more to do with merchants
than it does with potential customers. Internet use is growing in Europe, and US-based
companies should be able to capitalize on that growth by making their websites easier to use
and the policies less restrictive than those that currently exist. Those sites designed for serving
the customer are those currently experiencing the greatest success. Bibliography lists 13
sources.
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Pages:
11
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Filename:CC6_KSe-Europe.wps |
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Paper Title:
E-Commerce in Europe
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