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Eastman Kodak and the Digital Imaging Market
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Business Marketing Case Study research papers
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This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
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Pages:
5
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Filename:TS14_TEkodakdig.rtf |
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Paper Title:
Eastman Kodak and the Digital Imaging Market
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