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Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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Essays on Advertising research papers
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This 12 page report discusses the concepts
related to the elaboration likelihood theory, when applied to the
presidential election. The report focuses on how it serves as a
means through which social scientists, political analysts, and
communication theorists can present a view of public and
political behavior that can be most enlightening. Attitudes,
attitude change, and the two paths of persuasion that affect
attitude change -- the “central route” and the “peripheral
route.” are discussed. Bibliography lists 4 sources.
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Pages:
12
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Filename:D0_BWelab.wps |
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Paper Title:
Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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