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Enhancing Customer Service at Saks
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Consumer Behavior Articles research papers
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A 9 page paper discussing Saks' need to enhance customer service. In all the verbiage surrounding Saks' new directions and experiments with new formats, there is not a hint that Saks has become any more committed to
providing higher levels of customer service. A vice president discusses inventories, controls and the pursuit of private labels, but not once does he mention the customer. While
maintaining its efforts to build the financial side of the business, management must heed Levitt's warnings about the power of the customer. If management is unclear in how to
increase customer service and therefore customer satisfaction, Saks' customers likely will be happy to advise management if management will only ask. Bibliography lists 12 sources.
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Pages:
9
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Filename:CC6_KS-SaksServ.wps |
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Paper Title:
Enhancing Customer Service at Saks
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