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Enhancing Services and Marketing for a Spa in Singapore
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This 8 page paper looks at the way a spa company in Singapore may deal with two issues. The first is the way that the service may be improved, based on the concept of services marketing. The second section of the paper looks at the way the firm may enhance existing marketing, suggesting three linked strategies. The bibliography cites 8 sources.
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Pages:
8
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Filename:TS65_TEspasinga.doc |
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Paper Title:
Enhancing Services and Marketing for a Spa in Singapore
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