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Entering And Staying In The Global Market
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This 19 page paper discusses entering the global market. The product is Compaq's palm-size computer, the Aero 2100. The writer provides an introduction that includes the reasons it is important for companies to enter the global market and then discusses potential barriers. The types of strategic groups found in the competitive environment are explained and discussed. A competitive profile illustrates the differences between Compaq's product and that offered by two other companies. The Boston Consulting Group matrix is used to illustrate Compaq's success. Lastly, possible gaps in the market along with other barriers are discussed. Four student-generated questions are the basis of the essay. 4 graphic illustrations are included. An executive summary is included. Bibliography lists 18 sources.
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Pages:
19
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Filename:MM12_PGglcp.rtf |
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Paper Title:
Entering And Staying In The Global Market
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