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Entry into the Japanese Market
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This 20 page paper looks at the issues to be considered when there has been a decision to enter a new market. The paper considers the option and way a market entrance method may be chosen and then assess issues such as the appropriate organizational structure and control systems that will be used to manage the organization. The bibliography cites 25 sources.
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Pages:
20
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Filename:TS14_TEentjap.rtf |
Paper Title:
Entry into the Japanese Market
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