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Establishing a Research Sample Population
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An 8 page paper discussing devising a sampling plan for market research for a new product. There are rules of common sense in market research, one of which dictates that the most useful responses will be those from users of similar products. In the case of an Internet-ready color television, that similar product is a computer and potential respondents are those already familiar with the Internet. The setting, Southeast Asia, can appear to be problematic because of the diversity of populations resident in the region, but examination of economic conditions shows that such does not have to be the case. Bibliography lists 11 sources.
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Pages:
8
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Filename:D0_Respop.wps |
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Paper Title:
Establishing a Research Sample Population
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