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Ethical Advertising
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Business Ethics Essay research papers
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3 pages in length. While it is true there is some form of deception in most all advertising, the extent to which some marketing departments push the envelope of ethical acceptability represents a fine line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. Bibliography lists 4 sources.
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Pages:
3
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Filename:LM1_TLCEthAdver.rtf |
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Paper Title:
Ethical Advertising
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