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Ethical Issues and the Marketers
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This 6 page paper consider if marketing departments and marketers are in a position to lead a company into better ethical practices. The writer looks at who this may be achieved and the problems that will be faced. To illustrated the points raised real examples are cited. The bibliography cites 6 sources.
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Pages:
6
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Filename:TS14_TEethmar.wps |
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Paper Title:
Ethical Issues and the Marketers
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