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Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services
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Consumer Behavior Articles research papers
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This 4 page paper discusses the ethics and the responsibilities of marketers when marketing different types of goods. The marketing of Tobacco products such as cigarettes, alcohol and financial services are considered and the aspect of potential harm is discussed along with customer choice and the role if information used to make the purchase decision. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEtobacethic.rtf |
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Paper Title:
Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services
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