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Euro Disney's Transformation into Disneyland Paris
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International Business Essay research papers
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
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Pages:
9
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Filename:TS14_TEeurdis.wps |
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Paper Title:
Euro Disney's Transformation into Disneyland Paris
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