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Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEtescocom.rtf |
Paper Title:
Evaluating a Marketing Communications Campaign; Tesco
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