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Examination of Airbus
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International Business Essay research papers
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This 20 page paper examines Airbus, the main competitor to Boeing. The paper examines the company in its competitive environment using Porters Five Forces framework, and then looks at the internal resources of the company, including the financial, physical, intangible and cultural resources, and then looks at the internal factors using an IFE matrix. A single threat which cases the industry, that of the impact of rising fuel prices and the way that this may impact on demand is a considered, looking at the way in which the company is coping with these before the paper goes on to finish with some recommendations. The bibliography cites 14 sources.
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Pages:
20
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Filename:TS14_TEairbuse.rtf |
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Paper Title:
Examination of Airbus
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