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Expanding from Malaysia into China
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Consumer Behavior Articles research papers
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This 21 page paper considers a Malaysian cosmetics company that wants to expand into another Asian market. The paper identifies China as a viable destination, justifying the choice and considering the impact that the environment may have on the way expansion plans are developed. The paper then outlines a marketing plan, including identification of the target market and consideration of an appropriate marketing mix. The bibliography cites 14 sources.
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Pages:
21
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Filename:TS14_TEmarchos.doc |
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Paper Title:
Expanding from Malaysia into China
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