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Explaining the Concept of a Buying Center
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Management Theories research papers
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This 5 page report
discusses the concept of a “buying center.” A “buying center” is,
most often, an informal group of employees that represents the
different units within the organization. Those people have
various roles -- buyers, gatekeepers, deciders, and influencers
-- in the purchasing decision process and those roles are likely
to vary over time. Bibliography lists 3 sources.
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Pages:
5
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Filename:D0_BWbuying.wps |
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Paper Title:
Explaining the Concept of a Buying Center
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