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Factors Influencing CRM Implementation in a Logistic Environment
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This 46 page paper is a proposal and literature review for research to identify the different influencing factors that are present when a firm wants to successfully introduce customer relationship management (CRM) system. The paper gives an introduction with aims and several hypotheses to be tested and then undertakes an input literature review, considering the different elements of CRM implementation that may be influential. Factors consider range from the functionality of the system, its ability to access and interpret data to the management of human factors and managing change. The paper then gives a methodology to be used for the primary research along with a short timetable and budget. The bibliography cites 41 sources.
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Pages:
46
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Filename:TS14_TEimpCRM.rtf |
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Paper Title:
Factors Influencing CRM Implementation in a Logistic Environment
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