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Factors Influencing Consumer Decisions
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Consumer Behavior Articles research papers
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A 15 page paper examining consumer choices and marketing targets in 3 areas: (1) the choice of one brand of watch over another of similar price and quality; (2) a smoker's switch from Marlboro to Marlboro Lights; and (3) brand choice (JVC) in a first-time video purchase. Advertising methods and rationale, and customer satisfaction are discussed. Bibliography lists 7 sources.
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Pages:
15
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Filename:D0_Deci.wps |
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Paper Title:
Factors Influencing Consumer Decisions
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