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Fair Pricing
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This 12 page paper looks at the concept of their pricing, defining what it is and how it may occur. The concept is examined looking at the way in which the perception of fairness may vary. Written from a strategic perspective, different examples are examined in order to demonstrate the different approaches to fairness considering the impact on both companies and consumers. The bibliography cites 12 sources.
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Pages:
12
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Filename:TS65_TEfairpri.doc |
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Paper Title:
Fair Pricing
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