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Finding Optimum Pricing Levels in Cellular Telephone Service
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A 12 page paper providing a proposal for research into customers’ perceptions of the value of their cellular telephone service. Competition is so very intense in the industry that the service provider able to operate at optimum pricing levels likely will gain competitive advantage over other competitors. As price pressures increase, profit margins will become even tighter than they are at present. It is in this range of operation that sound and astute management provides the greatest benefit, and where optimum pricing can provide competitive advantage. Bibliography lists 9 sources.
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Pages:
12
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Filename:CC6_KScellInd.rtf |
Paper Title:
Finding Optimum Pricing Levels in Cellular Telephone Service
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