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Ford - Analysis and Strategic Recommendation
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This 19 page paper considers the position of Ford in 2012. The company is examining looking at the external and internal environment and influences, including a PEST Analysis, Porters five forces analysis, SWOT analysis and assessment of financial performance. The paper then discusses some of the current strategic issues, identifies in strategic alternatives and makes a recommendation for future strategy. The strategy recommended includes product diversification. The bibliography cites 22 sources.
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Pages:
19
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Filename:TS14_TEford2012.doc |
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Paper Title:
Ford - Analysis and Strategic Recommendation
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