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Ford and Volvo's Merger
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A 7 page paper discussing the 1999 acquisition by Ford of the auto division of Sweden's Volvo. Ford Motor Company has been stashing cash for several years, both as insurance against future downturns in the industry and for more flamboyant uses while sales and revenues are high. The entire industry is undergoing transition and consolidation; analysts have been eager to know what steps Ford might take to participate in the movement. Ford is expected to surpass GM in total revenues, but its performance in many nations has been disappointing. Volvo's reputation for quality and safety are expected to improve Ford's position in these countries. Bibliography lists 7 sources.
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Pages:
7
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Filename:CC6_KSvolvo.wps |
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Paper Title:
Ford and Volvo's Merger
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