Frigidaire Case Study

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Frigidaire Case Study

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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.

Pages: 6

Filename:MM12_PGfrig.rtf

Paper Title: Frigidaire Case Study

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