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Global Marketing Strategy; With Specific Attention on the Automotive Industry
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This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to the car markets. The bibliography cites 25 sources.
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Pages:
19
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Filename:TS14_TEGMSauto.rtf |
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Paper Title:
Global Marketing Strategy; With Specific Attention on the Automotive Industry
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