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Globalization And Marketing
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A 4 page paper that offers an annotated bibliography of two journal articles that focus on marketing strategies. One study incorporated convergence and divergence as they researched leadership competencies were more similar or different between and among 40 countries. The other article discusses different leadership competencies as viewed through global marketing organizations. They focused on five dimensions of leadership across three countries. Bibliography lists 2 sources.
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Pages:
4
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Filename:ME12_PG711073.doc |
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Paper Title:
Globalization And Marketing
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