"Going Global:" China as an Expansion Site
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A 7 page paper providing country information, market screening and rationale for exporting cosmetics to China. Chinese women are not known for being particularly interested in "makeup" as it refers to color items, eye enhancement and producing illusions, but they always have been greatly interested in skin care. As greater numbers of Chinese women gain access to increased discretionary income, many indulge in cosmetics when they do not indulge in anything else. Overall retail sales increased 12% November 2004 to November 2005; cosmetic sales increased 19.4% during the same period. Bibliography lists 8 sources.
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Pages:
7
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Filename:CC6_KSintlBizChina.rtf |
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Paper Title:
"Going Global:" China as an Expansion Site
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