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Graphic Design, Corporate Identity and Subculture
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This 12 page paper considers the importance of graphic design in the formation of cooperate identity, and the way in which sub culture is used successfully and unsuccessfully. The writer looks at influence of logo’s such as the IBM logo as well as more modern manifestations, such the attempt to change the corporate image of British Airways and the controversial tail fin designs. The bibliography cites 7 sources.
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Pages:
12
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Filename:TS14_TElogode.rtf |
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Paper Title:
Graphic Design, Corporate Identity and Subculture
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