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Gucci Case Study
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This 16 page paper examines a case study supplied by Gucci, examining their competitive position with reference to other luxury good suppliers, traced the strategy changes and position of the company from 1990 to the 21st century, including the acquisitions strategy and then assesses strategy that may be used for further developments. The bibliography cites 5 sources.
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Pages:
16
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Filename:TS14_TEgucci2.rtf |
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Paper Title:
Gucci Case Study
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