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Gucci; Marketing Success
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This success or failure of a company is not only due to the products, it is also reliant on the marketing. This 20 page paper examines the well known company Gucci and the way the company has marketed its’ goods, including some failures, to reach the current successful position of a brand with an exclusive image. The bibliography cites 14 sources.
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Pages:
20
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Filename:TS14_TEGciMrk.rtf |
Paper Title:
Gucci; Marketing Success
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