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Hagel & Armstrong/ "Net.Gain"
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A 5 page essay that analyzes "Net.Gain" by John Hagel and Arthur Armstrong, in which the authors predict that online virtual "communities" will develop that will constitute the wave of the future in regards to marketing. This text is briefly compared to Alan Raedels' text on value-focused supply management and James Lewis' book on project planning. Bibliography lists 4 sources.
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Pages:
5
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Filename:D0_khhagarm.wps |
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Paper Title:
Hagel & Armstrong/ "Net.Gain"
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