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Hansa Pilsner Case Study; Marketing Questions
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Business Marketing Case Study research papers
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This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEhansaP.rtf |
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Paper Title:
Hansa Pilsner Case Study; Marketing Questions
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